Retail

Excel for Retail & E-commerce Analytics

Retail and e-commerce businesses rely on Excel to analyze sales trends, track customer behavior, optimize inventory, and measure marketing effectiveness. From calculating conversion rates to forecasting seasonal demand, Excel provides essential tools for data-driven retail decisions that drive revenue growth and customer satisfaction.

Key benefits

  • Track sales performance and identify trending products
  • Calculate customer lifetime value and acquisition costs
  • Analyze conversion funnels and optimize checkout processes
  • Forecast seasonal demand and plan inventory accordingly
  • Measure marketing campaign ROI across channels

Excel functions used

  • SUMIFS
  • AVERAGEIF
  • GROWTH
  • FORECAST
  • TREND
  • CORREL
  • PERCENTILE
  • RANK
  • XLOOKUP
  • COUNTIFS