Marketing

Excel for Marketing Analytics

Data-driven marketing requires robust analytics capabilities. Excel enables marketers to track campaign performance, calculate customer acquisition costs, analyze conversion funnels, and measure marketing ROI. From A/B test analysis to customer lifetime value calculations, Excel provides the analytical foundation for optimizing marketing spend and improving campaign effectiveness.

Marketing measurement

  • CAC, LTV, conversion rate — see formulas in the examples section.
  • A/B tests: T.TEST for significance between variants.
  • [Percentage formulas](/blog/excel-percentage-formula/) for rate metrics.

Key benefits

  • Calculate marketing ROI and campaign effectiveness
  • Track customer acquisition cost (CAC) and lifetime value (LTV)
  • Analyze conversion funnels and identify drop-off points
  • Perform A/B test statistical analysis
  • Forecast marketing performance and budget allocation

Excel functions used

  • AVERAGE
  • STDEV
  • GROWTH
  • TREND
  • FORECAST
  • CORREL
  • LINEST
  • T.TEST
  • CONFIDENCE